Tag Archives: rosetta stone
Rosetta Stone Speaks the Language of “Retail Leverage”
THIS IS AN EXCERPT; TO READ FULL ARTICLE, CLICK ON TITLE.
SUMMARY:
Earlier this week, Office Depot formally announced plans to become the exclusive office product superstore to offer Rosetta Stone’s award-winning Rosetta Stone computer-based language learning system.
How did Rosetta Stone gain retail leverage?
1. Direct-response selling (infomercials)
2. Launch exclusively with specialty/boutique retailers
3. Launch exclusively with one major retailer Continue reading
Filed under By Vincent Young, Examples of Leverage, Offer Exclusivity, Pent-Up Demand
