We are marketers with a passion for retail. We’ve both known what it has been like to have leverage, and what it is like without it. We are using this blog to continue to sharpen our skills in the pursuit of retail leverage.
It is important to note that we are also fans of retail in general and the retailers that provide the outlet to experience and deliver products to consumers. Retailers struggle with some of the same issues of retail leverage. Retail Leverage is a two way street and Retailers are constantly looking for strategies to achieve leverage against their biggest vendors too.
FOUNDING PARTNERS
Vincent Young is Director of Brand Marketing – Americas Region for Eastman Kodak Company. Prior to joining Eastman Kodak, Mr. Young was Director of Worldwide Brand Marketing at Lexmark International. Vincent holds a BA from Emory University and an MBA from Southern Methodist University. View posts by Vincent Young
Benjamin Smith is Director of Trade Marketing for Eastman Kodak Company. Prior to joining Eastman Kodak, Mr. Smith served as Worldwide Product Manager for Consumer Printers at Lexmark International. Ben holds a BA from Miami University and an MBA from the University of Kentucky. View posts by Ben Smith
SPECIAL CONTRIBUTOR
Steven Marzio is Director of Sales for Eastman Kodak Company. Steve holds a BA from Rice University, and an MBA from the University of Texas. View posts by Steve Marzio
GUEST CONTRIBUTORS
Retail Leverage will feature guest contributors who can provide unique insight on how to gain Retail Leverage. If you are interested in providing as a guest contributor, please contact us at retailleverage@gmail.com
The views expressed in this blog do not represent those of Eastman Kodak Company, or the employers of any of our contributors.
Vince and Ben-
This is a great outlet for the two of you. You both have so much product and retail knowledge, it’s great that you are sharing it in this forum. I will look forward to reading your blogs.
I would specifically like to read more about opportunities in retail for brands to advertise. Whether that is on the big screen tvs you see at Best Buy or Walmart, or over the in-store radio network. What communication vehicles are there at retail and how can brands look to leverage them? I run across a lot of assumptions out there about in-store media. It would be good to hear from you guys what your experience has been.
This is great content. I could definitely envision marketing trade media picking up pieces of these or requesting by-lines… Thanks for sharing your perspective!
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