We haven’t posted for a couple of weeks but that is good news. Not that we don’t enjoy sharing our perspective on retail with you, it’s just that we’ve received such a strong response that we outgrew the training wheels of our initial blog website. Lots of technical details I’ll spare you from, but we recently moved to a new platform. The site will look similar to you, but we get lots of added functionality and room to grow in the future.
Coming in the future from Retail Leverage:
- Educational articles that provide you ideas to build retail strategies from.
- Case studies / examples of how other brands are succeeding in retail to provide inspiration for you.
- Tales from the front line of selling to retailers, providing unvarnished perspective from the brand’s side of the table.
- Guest posts from experts in special interest retail areas such as private label, licensing, direct response tv.
- Expansion of our LinkedIn network to provide valuable networking opportunities
- Retail rumors, speculation, an innuendo
So here’s where we need your help.
I need you to re-subscribe to “Retail Leverage” to keep on receiving our updates via email. I’ve attached a link below that will allow you to re-subscribe by entering your desired email address, taking all of about 10 seconds. So I feel a little like the end of the sunday service of my rural Western Kentucky Baptist Church I grew up attending, but “won’t you please come join us now?” While not as moving, just know that when you take a few seconds to re-subscribe, it does mean a great deal to us.
Re-subscribe via eMail
I promise not to take it too personally if you decide to not rejoin us at our new site. However please know that if 100% of you haven’t re-subscribed by midnight Monday, I will be forced to resurrect my departed idol to pay you a personal visit. You don’t want to open your door and hear “Hi – Billy Mays here for Retail Leverage!”
Thank you.
-Ben Smith
Co-Founder of Retail Leverage
